I wonder what men think of this!!! Some woman's voice coming at them when they are standing at the urinal taking a leak... lol
As a one-of-a-kind, fully functional interactive device, Wizmark can talk, sing, or flash a string of lights around a promotional message when greeting a "visitor". The large anti-glare, water-proof viewing screen is strategically located just above the drain to ensure guaranteed viewing without interruptions. Using the elements of surprise and humor in a truly unique location will allow Wizmark, in combination with your ad, to make a lasting impression on every male that sees it.
In New Mexico
... "Hey there, big guy. Having a few drinks?" a female voice says a few seconds after an approaching male sets off a motion sensor in the device. "It's time to call a cab or ask a sober friend for a ride home."The message is a way to reach one group that is a target of state safety campaigns, Transportation Department spokesman S.U. Mahesh said. Men commit about three times as many drunken-driving infractions as women.
The devices are manufactured by a New York-based company called Healthquest Technologies Inc., which also sells a product for women's restrooms that flashes messages on a screen affixed to the stall door.The urinal version, called a Wizmark Interactive Urinal Communicator, was invented by Richard Deutsch, who says there's no other device like it on the market. Public awareness campaigns in New York, Pennsylvania, Wisconsin, Minnesota and Australia have used the devices, as have commercial advertisers. "The idea is based on the concept that there is no more captive audience than a guy standing at a urinal," Deutsch said. "You can't look right and you can't look left; you've got to look at the ad."
TEXT OF THE NEW CAMPAIGN
Hey there, big guy. Having a few drinks? Then listen up. Think you've had one too many? Then it time to call a cab or ask a sober friend for a ride hope. It sure is safer and a hell of a lot cheaper than a DWI. Make the smart choice tonight. Don't drink and drive. Remember, your future is in your hand.
[The New Mexican]
In New York
... When guys leave a bar, the bathroom is usually the first place they visit before they go to their cars. And now, when men step up to the urinal at participating pubs, they'll hear this public service announcement as they relieve themselves:
"Hey, you! Yeah, you! Having a few drinks? Then, listen up! Think you've had one too many? Maybe it's time to call a cab or call a sober friend for a ride home. It's sure safer and a hell of a lot cheaper than a DWI! Make the smart choice tonight. Don't drink and drive!" ... [ABC News]